I used to be a teacher at a Mexican university when I lived in Guadalajara, and each semester I held at least one session where we discussed cultural differences. Geert Hofstedes material was among the ones we reviewed during that session, and we always ended up concluding that Mexico and Sweden are pretty much on opposite extremes of the spectrum of cultural traits offered by Hofstede. Commonly, the definition of Sweden as a country favoring female (according to Hofstedes definition) values over masculine ones would create scorn among the students (no need to feel butthurt, the scorn was in a playful and friendly tone and kind of accurate to be honest).
Our ulbator head honcho would not expect to be the only one picking up the obvious, and last week I stumbled upon this article, identifying the same phenomenon. I have said it before and I will say it again - I love Sweden and i love my fellow swedes to death. If you could only stop being so annoyingly idealistic and politically correct.
For the last few years when asked the question "what do you like about Mexico?", which by the way happens a lot over here, I have offered the same answer: "In Mexico, you are still permitted to hold your own conviction and you are still entitled to a diverging point of view and you can express said view without committing social or political suicide." That liberty is long gone in Sweden.
Not for Pussies!