Leangains is THE go-to "fitness" (I am not sure the sites' administrator, mr. Berkhan, is fond of that term, but in the name of categorizing...) resource of the ulbator head honcho. The site is seldom updated nowadays, but all the free information already posted is more than enough to let progress for years in the gym. I have read some of the posts numerous times, but I still go back for advice every now and then. Although inclined primarily towards IF (intermittent fasting), the lifting advice is no-nonsense and top notch. Applying a leangains approach, interpreted through the lenses of the ulbator head honcho of course, is pretty much the sole reason I am currently able to deadlift 455 lbs, going for 500 before this year comes to an end.

Today the leangains site had one of its scarce updates, with a link to a new IF report. The report tends towards the scientific kind, but if you are thusly inclined, it will be well worth your time.

In short, leangains is a great resource that will help you get closer to the much coveted ulbator ideal.

Went camping this last weekend. We crossed that plain that I mentioned in a previous post that was the location of a scene in this movie. Brought the machete. And my ax. This ax (/hatchet) was given to me as a Christmas present this last year and it may very well be one of the most beautiful material possessions that I own. A worthy representative of true top-notch Swedish craftsmanship, and it's usefulness and purposefulness only makes it even more beautiful. I don't make any money promoting this ax though, so enough about it.

I go camping about every two to three months and for the last few trips, ever since the first couple of prototypes for our "for the elite" t-shirt came out, that's what I've been wearing when in the outdoors. And it has been holding up really well, even against the stresses placed on it by the wilderness. And against the head honcho playing with logs, rocks and sticks (and axes, machetes and knives) as if he was five years old again. This time around though, it was rainy and damp and even a bit cold during the night. So in my mind I started sketching another garment geared towards camping, wildlife and hunting. That may very well be the next thing that we create at the ulbator installations. Ulbator is for conquerors. And as stated before ulbator will "assist you on your manly quests and endeavors". We already assist you in your lifting. Perhaps, the next frontier for our brand will be assisting you in your conquering of the wilderness...

Science has it that men of few words are perceived as more attractive than male blabbermouths. Although hardly a surprise, the incentives to keep silent and let your appearance do the talking are piling up rapidly. Silence does not make the ulbator man uncomfortable. A king is not to entertain, but to be entertained.

Seriuosly, the drug business is truly annoyingly backwards-minded, sexist an misogynist. Hopefully, legalizing pot can pave the way to a more gender-neutral way of pushing drugs.

At first I didn't know whether to laugh or cry either. It didn't take long though, before I started to get the giggles. Some of the funniest stuff I've ever read.

How did non-issues of this kind become pressing enough news to make it to the Seattle times. These are awkward times, indeed.

I used to be a teacher at a Mexican university when I lived in Guadalajara, and each semester I held at least one session where we discussed cultural differences. Geert Hofstedes material was among the ones we reviewed during that session, and we always ended up concluding that Mexico and Sweden are pretty much on opposite extremes of the spectrum of cultural traits offered by Hofstede. Commonly, the definition of Sweden as a country favoring female (according to Hofstedes definition) values over masculine ones would create scorn among the students (no need to feel butthurt, the scorn was in a playful and friendly tone and kind of accurate to be honest).

Our ulbator head honcho would not expect to be the only one picking up the obvious, and last week I stumbled upon this article, identifying the same phenomenon. I have said it before and I will say it again - I love Sweden and i love my fellow swedes to death. If you could only stop being so annoyingly idealistic and politically correct.

For the last few years when asked the question "what do you like about Mexico?", which by the way happens a lot over here, I have offered the same answer: "In Mexico, you are still permitted to hold your own conviction and you are still entitled to a diverging point of view and you can express said view without committing social or political suicide." That liberty is long gone in Sweden.

Mother's day is celebrated tomorrow (10th) in Mexico, on Sunday (11th) in the US and on the 25th in Sweden. Us at ulbator want to congratulate all mothers on this special day. Now, we don't directly cater to women but all men out there want to give the mothers of this earth something special on their day are encouraged to throw on a pair of "short for the kind of guy who likes to do sports but will also have a beer and a couple of cigarettes every now and then" and / or a "for the elite" t-shirt and thereby providing her a bit of eye candy. I sure will.

Mother is of utmost importance to the men of this world, and not only as we grow up. You may argue that all of the endeavors that we pursue, the danger that we expose ourselves to, the achievements that we try to accomplish and the humiliation of facing failure is because of her. We are driven to perform by the pursuit of a woman, hoping that she will eventually become the mother of our children.

Acknowledging mother on this day is fine, but if you really want to honor mother do so by providing real happiness to the mother of your children. You do so, not by succumbing to the contemporary feminist narrative, but by acting like a man. Only by doing so will your spouse be able to fully develop herself in her role as woman and subsequently mother. As nature intended. Ignore the norm. Strive toward the ulbator ideal.

Happy mothers day, ma'!

The ulbator head honcho's (me) foremost buddy, and the third person ever to throw on a pair of "short for the kind of guy who likes to do sports but will also have a beer and a couple of cigarettes every now and then" became a father yesterday. I know it is not mine to announce, but my joyful state wouldn't let me keep it to myself. This is the official ulbator recognition and congratulation to the event.

At ulbator, we are very much in favor of love, family making and the promotion of elite genes. I needn't explain how that is beneficial from a societal standpoint, but it also ensures the long term survival of our brand and our cause. More "ulbator'ittes" now mean plenty of "ulbator'ites" later.

On my personal- and on ulbator's behalf, the most sincere congratulations to my buddy, his beautiful wife and their newly born!

It had been a couple of weeks, because of the holy week and holiday season so when Reyna and I got together the other day to build some of your t-shirts it was quite clear that she had a lot to talk about. True to internet-form, I present to you a condensed, bullet-point list of what she had to say:

• Turns out a couple of her nieces were cast as extras for this movie, shot at Calderones, Gto. I saw it a few weeks back and that's how the topic came up. Actually, one important scene is shot up in the mountains, on a plain that I frequently cross to go camping. The movie is really good, in a crude and uncomfortable way.
  
  
• She was complaining about all the creatures and critters that plague the hot season. According to her records, one dude actually died from a spider sting a week back, after a couple of days in the hospital. Probably "Viuda Negra" (Black Widow) or "Violinista" (think it's "Fiddleback" in English).
  
  
• The other day as she was cleaning the house, she made her way to the backyard and sun-gazing on the brick wall surrounding it (almost all houses and properties in Mexico have a brick wall surrounding them) was a two meter (about two yards, or six and a half feet) rattle snake. This anecdote would also fall under the critter category, although the heftier kind. Her husband had to chop in two with the machete, what seems to have been a rather mature snake as it had 14 rattle segments.

Reyna has been working with me since after Christmas. She has turned out to be a very valuable contributor to ulbator and also a person who knows a thing or two about snakes.


Why isn't ulbator for everyone? Why aren't you making an effort to rub everybody the right way? Why is ulbator "not for pussies"? Because rats say so.

At ulbator we are very sensitive to the natural order of things. So we really don't need science's approval to validate our posture. Still, it is indeed reinforcing when your gut feeling and conviction receives support from the scientific community. We focus on men, and our mission is to support men in their manly endeavors. The kind of man that will scare the crap out of lab rats (and presumably other creatures). The kind of man that leaves a mark.

Equality is a lie. Therefore you will never see ulbator promoting it. In fact, our business rests upon the distinction between superior Men and lesser males. Ulbator is for the elite, only.

Happy labor day!