Why the "short for the kind of guy who likes to do sports but will also have a beer and a couple of cigarettes every now and then" came about
What spurred the creation of our first garment was a need. A desperate need. The contemporary sports wear market does not have anything to offer the individualist man who demands that his clothing, even when at the gym, represent an expression, that they possess the rather fuzzy concept of "soul". Among the major brands, there are currently two main provided aesthetics. The first may appeal to those who use pink dumbbells and elliptic machines at the gym, but hardly the men who leave it with their hands still carrying chalk residues after pulling heavy weights with a barbell. The second is found (not exclusively) in basketball and MMA which, although both admirable sports, suffer from severely f***ed up aesthetics. At some point, shorts seized to be shorts and became half-assed pants. Don't get me started on the semi-skirts covered in gaudy colored logos the MMA circuit uses.
Inspiration for our "short for the kind of guy who likes to do sports but will also have a beer and a couple of cigarettes every now and then" stems from North European, mustache wearing 80's football (soccer for some) players. They're short and sober. They're sassy but classy.
Ulbator was never meant to please the followers, never meant to fit the mediocre. The ideal that our "short for the kind of guy who likes to do sports but will also have a beer and a couple of cigarettes every now and then" represent and the aesthetics that it strives toward is really only suited for an individualistic and dominating man. And the market doesn't offer a worthy substitute. I am so proud of these shorts. Keep your back straight and your head high when you wear them.
Not for Pussies!