Some researchers wanted to explain fashion. Fashion is for women. But ulbator's operating in a related industy was reason enough for the linked report to catch our attention. And as expected, our conclusion after reading the article is that ulbator, although as macho as they come, indeed is a highly fashionable brand. In the words of the authors: "maximum fashionableness is attained when outfits are neither too coordinated nor too different. In other words, fashionable outfits are those that are moderately matched". That is the exact explanation that I would use for the photos in our store.
It might be of the public's general interest to know that one of the head honcho's earliest job titles, before being awarded the unsurpassable title of head honcho at ulbator, was "fashion engineer" at a blooming clothing company.
Three shades of head honcho - not too coordinated, nor too different. Straight from the store.
Not for Pussies!