I just stumbled across this blog entry, linking to an official announcement of Vladimir Putin (who you may argue embodies the ulbator ideal quite well) introducing the Order of Parental Glory. It seems as if the purpose is to increase the fecundity among Russians, which has been notoriously low ever since the fall of the USSR. Whenever the Russian president is mentioned in a conversation with a fellow swede (or other westerner for that matter), it is always with scorn and and a spiteful tone, we complain about his bare chested horseback riding, judo wrestling and what not. Ulbator on the contrary would like to encourage men everywhere to adapt some of Mr. Putins machoness, which is unprecedented in contemporary politics. I would also like to encourage the politicians of my country and of all of the west to follow the positive example that Mr. Putin is setting and the sound values that he promotes by recognizing "services to strengthening the institution of the family" among Russians.
Ulbator being the socially responsible brand that we are, are hereby contributing in our own way to improve the falling fecundity rates of western countries. By providing a sexy picture. Men of the west: improve birth rates - wear ulbator.
Not for Pussies!